CRM Growth & Lifecycle Marketing Manager

CRM Growth & Lifecycle Marketing Manager

Are you an experienced CRM marketer who enjoys combining strategy, experimentation and hands-on campaign delivery? We’re looking for a CRM Growth & Lifecycle Marketing Manager to join a global digital organisation and lead customer lifecycle initiatives across key international markets. This is an opportunity to own high-impact growth programmes, shape localisation strategies and help launch new customer communication channels in some of the company’s most important markets.

What You’ll Be Doing

• Developing market-specific lifecycle marketing strategies
• Leading localisation programmes across multiple international markets
• Designing and executing experimentation roadmaps
• Building and optimising customer journeys
• Launching and expanding communication channels including SMS, WhatsApp and other messaging platforms
• Managing campaigns from concept through execution and optimisation
• Working closely with Product, Data, UX and Operations teams to deliver measurable business impact

What We’re Looking For

• Strong CRM and lifecycle marketing experience
• Expertise with Salesforce Marketing Cloud, Braze, Marketo, Adobe Campaign or similar platforms
• Experience delivering localisation or market-specific marketing strategies
• A strong testing and experimentation mindset
• Experience working across cross-functional teams
• The ability to combine strategic thinking with hands-on campaign execution
• Experience using AI tools to improve campaign effectiveness and operational efficiency

Experience within a fast-paced technology or digital business would be highly advantageous.

What’s on Offer

• Initial 6-month contract with strong extension potential
• Hybrid working (Amsterdam office)
• High-profile international growth initiatives
• Opportunity to influence customer engagement across multiple global markets
• Collaborative, data-driven environment with significant ownership and autonomy

If you’re passionate about customer lifecycle marketing, experimentation and driving growth at scale, we’d love to hear from you.