Marketing Director
Summary: The Marketing Director for UK & Ireland will spearhead the marketing strategy, focusing on new product integration and brand activation within the food and beverage sector. This senior leadership position involves managing a team of 30, including 3 direct reports, and requires a strong emphasis on consumer-led innovation and profitability. The role demands collaboration with global teams and effective communication across various functions to drive growth and consumer acquisition.
Key Responsibilities:
- Delivering marketing and category strategies to drive growth and consumer acquisition.
- Lead innovation and NPD processes, ensuring profitability and operational excellence.
- Oversee pricing, discount strategies, and range architecture to optimize revenue and margins.
- Manage media budgets and briefing processes with agencies to deliver ROI-driven campaigns.
- Drive social media, PR, and influencer strategies aligned with brand objectives.
- Collaborate with global teams on consumer insights and brand activation.
- Own and optimize the category marketing budget and ensure effective communication across functions.
Key Skills:
- Proven experience in senior marketing roles within FMCG or fast-paced retail environments.
- Strong category management expertise and P&L responsibility.
- Marketing/Business degree (MBA preferred).
- Exceptional commercial acumen and consumer insight skills.
- Ability to influence at board level and communicate across complex global matrices.
- Demonstrated success in defining and executing marketing strategies.
- Inspirational leadership and team development skills.
Salary (Rate): £1100 daily
City: London
Country: United Kingdom
Working Arrangements: remote
IR35 Status: inside IR35
Seniority Level: Senior
Industry: Marketing
Marketing Director – UK & Ireland
Location: Remote, some travel into London for key meetings
Reports to: Managing Director UK&I
Payrate: up to £1100 p/d via Umbrella
Contract: 6 months
About the Role
We are seeking a dynamic Marketing Director to lead our UK & Ireland marketing strategy and put our new products at the heart of our business. This is a senior leadership role responsible for delivering winning food and beverage propositions, driving brand activation, and ensuring robust consumer-led innovation. You would be responsible for 3 direct reports and a total team of 30.
Key Responsibilities
- Delivering marketing and category strategies to drive growth and consumer acquisition.
- Lead innovation and NPD processes, ensuring profitability and operational excellence.
- Oversee pricing, discount strategies, and range architecture to optimize revenue and margins.
- Manage media budgets and briefing processes with agencies to deliver ROI-driven campaigns.
- Drive social media, PR, and influencer strategies aligned with brand objectives.
- Collaborate with global teams on consumer insights and brand activation.
- Own and optimize the category marketing budget and ensure effective communication across functions.
What We’re Looking For
- Proven experience in senior marketing roles within FMCG or fast-paced retail environments.
- Strong category management expertise and P&L responsibility.
- Marketing/Business degree (MBA preferred).
- Exceptional commercial acumen and consumer insight skills.
- Ability to influence at board level and communicate across complex global matrices.
- Demonstrated success in defining and executing marketing strategies.
- Inspirational leadership and team development skills.
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